College Project: My Little Box of Secrets MLBOS
To see the Fitcha journey, click on the link below
http://su6401.tumblr.com/
http://su6401.tumblr.com/
TOPIC: To study the affect of target markets on Product design
This project was a part of my Major Project in Media Design School, Auckland, which helped me do a in-depth study of customers, their personalities, their choices, and colour psychology as well. There are three different projects under the same company focusing on a different target group.
MLBOS is a fresh handmade cosmetics company targeting on feminine females of different age groups. The company is for those females who love their skin and who do not like to put chemicals or harmful products on their skin.
With progress, I kept refining my products with designs and stories. I came across a lot of problems like difficulty in understanding female consumers which forced me to come up with a story of a female which any girl can relate to.
I came up with a fictional character "Mrs Su" who is in her fourties and who is trying to help feminine females of different age groups having different problems.
With progress, I kept refining my products with designs and stories. I came across a lot of problems like difficulty in understanding female consumers which forced me to come up with a story of a female which any girl can relate to.
I came up with a fictional character "Mrs Su" who is in her fourties and who is trying to help feminine females of different age groups having different problems.
Products
Target group A: Feminine Teenager (Age 15-19)Click on the image.
A product for teenagers Main problem: Pimples
Design Approach: Growth of a flower bud depicting a teenage Target group C: Feminine Mature woman (Age 28-35)Click on the image.
A product for mature woman Main problem: Skin ageing
Design Approach: fully grown flower depicting a mature woman |
Target group B: Feminine Young working woman (Age 20-27)Click on the image.
A product for young women Main problem: Dark Circles
Design Approach: Growth of a flower depicting a young woman |
Product Manuals
Borchures
Business Card