College Project: Fitcha
To see the Fitcha journey, click on the link below
http://meh6401.tumblr.com/
http://meh6401.tumblr.com/
Introducing four new range of drinks by a new brand based on the four climatic conditions that usually happen in New Zealand. The base ingredient of these drinks is tea, combined with other healthy ingredients, which will sooth the consumer in a particular climatic condition.The brand is targeting people who are conscious about their health, fitness and body.
Fitcha when it’s windy !
A special drink made for a windy day to soothe the consumer providing a lot of energy to fight wind. It is very difficult to work and to go out on a windy day. People delay their plans to go out or they fall sick. Windy climate makes our skin dry and they also make us lazy. The drink provides a lot of benefits to the body and health of the consumer and it helps to survive this climate. Key elements: Soothing, Warm, Healthy, Energy, Active, Fitness |
Fitcha when it’s cold !
A special drink made for a cold day to provide warmness to the consumer with a lot of energy. It is very difficult to work and stay well on cold days. People just want to stay in their bed comfortably and they usually avoid work. The drink provides a lot of benefits to the body and health of the consumer and it helps to survive a cold day. Key elements: Soothing, Warm, Healthy, Energy, Active, Fitness |
Fitcha when it’s hot !
A special drink made for a sunny day to provide coolness with energy. The drink provides health and body benefits plus a lot of energy in the consumer. Main ingredient of this drink is lemon and this is the only cold drink out of four which refreshes in the hot climate. Key elements: Refreshing, Energy, Cool, Healthy, Fitness, Active |
Fitcha when it’s raining !
A special drink made for a rainy day to provide warmness to the consumer. In New Zealand, rains are very sudden and it is very difficult for people to fight them and stay well. The drink provides a lot of benefits to the body and health of the consumer. Key elements: Soothing, Warm, Healthy, Energy, Active, Fitness |
About Fitcha
‘Fitcha’ is a combination of two words i.e. ‘Fit’ and ‘Cha’. Cha means tea in a lot of languages like Chinese, Bengali etc.
DRINKS: What does a person want in a day of different climatic conditions? Anyone, who is facing such situation every day, would like to stay energetic, comfortable and fit in the changing weather. These drinks are tea-based which are made up of lemon, tea, milk and other healthy ingredients . They provide ‘n’ number of health benefits to the consumer.
Key Elements: Healthy, Fresh, Fitness drinks, Soothing, Energy, Soothing, Organic
Brand Values: The brand promotes fitness and health. The drinks are energy drinks, which are made up of lemon and tea, and they provide health and body benefits to the consumer. The main purpose of these drinks is to soothe a consumer in a particular weather and to provide energy for doing day to day work.
Key Elements: Healthy, Fresh, Fitness drinks, Soothing, Energy, Soothing, Organic
Brand Values: The brand promotes fitness and health. The drinks are energy drinks, which are made up of lemon and tea, and they provide health and body benefits to the consumer. The main purpose of these drinks is to soothe a consumer in a particular weather and to provide energy for doing day to day work.
Target Audience
The brand targets health conscious people who are also concerned about their fitness and also concerned about the products they consume everyday.
Key characteristics: Middle-Upper class, Age: 18-40 years, New Zealand resident, Health conscious people, Fitness freaks, Tea lovers
Key characteristics: Middle-Upper class, Age: 18-40 years, New Zealand resident, Health conscious people, Fitness freaks, Tea lovers
The company behind
Company name: AWSM food and beverage co. ltd.
Here AWSM refers to ‘Autumn’, ‘Winter’, ‘Summer’ and ‘Monsoon’.
The company makes products, both food and beverage, which can soothe the consumer when the weather changes. In a country like New Zealand weather changes four times in a day. It is said that there are four seasons in a day.
Here AWSM refers to ‘Autumn’, ‘Winter’, ‘Summer’ and ‘Monsoon’.
The company makes products, both food and beverage, which can soothe the consumer when the weather changes. In a country like New Zealand weather changes four times in a day. It is said that there are four seasons in a day.
Posters